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Components of a Good Website

Components of a Good Website

There’s no doubt that a good website forms the backbone of marketing activity for many businesses. It cements the connection between the customer and a range of products and services, delivering the sort of engagement that keeps users coming back again and again. Website development has been made easier over the years with intuitive interfaces[…]

Imposter syndrome

Impostor Syndrome and Small Business Owners

Running a small business takes hard work and commitment so it’s not surprising that entrepreneurs suffer a crisis of confidence now and again when things get tough. Impostor syndrome is a much deeper mental health issue, however, one that can prevent small business owners from achieving their dreams. Here we look at what it is[…]

Trading online voucher

Trading Online Vouchers

Get Support to Trade Online During these difficult times, the government of Ireland are supporting small businesses to trade online. To support small Irish businesses to enhance their online trading presence, Trading Online Vouchers to the value of €2,500 (up to a maximum of 90% of the total cost) are available to Irish Businesses until[…]

email marketing tools

6 of the Best Email Marketing Tools

Transform Your Business Email Hasn’t Gone Away Email remains one of the more potent marketing tools for reaching customers, both new and old. While it’s often disregarded by new businesses in favour of social media and pay per click advertising, there’s no doubt that marketing professionals still see it as a durable option. If you[…]

Improvise, adapt and overcome

Improvise, Adapt and Overcome

5 Examples of Small Businesses Overcoming COVID-19 I don’t have to tell you how hard businesses have been hit by the global COVID-19 pandemic, and none more so than small businesses. However, with a bit of forward-thinking, there are some great examples of small businesses having to improvise, adapt and overcome the current situation. Here[…]