What is Digital Marketing?
In simple terms, digital marketing is promoting your business online, and this could be via a website and, or social media.
The digital marketing world can seem a little like a minefield if you're unfamiliar with it. You will hear terms such as CPC, CTR and PPC (explained below) and that will sound like jargon. However, it's not something that you should be afraid of or avoid if you want to succeed online. With over ten years of digital marketing experience, Social Media Manager Ireland's digital marketing services can guide you through it or take control of your marketing for you. Our low cost, result-driven methodologies are already working for several organisations in a variety of sectors.
Types of Digital Marketing We Offer
There are two types of digital marketing that we specialise in;
Social Media Marketing
The promotion of your business offering via the use of the major social media platforms such as Facebook, Twitter and Instagram.
Search Engine Marketing
Common Digital Marketing Terms
Cost Per Click (CPC)
Every time your advert is clicked on, this is how much you are charged for each click. Social media and search engine marketing both use CPC
Click-Through Rate (CTR)
A calculation of how many times your advert was seen (impressions) divided by the number of times the advert was clicked on
Pay Per Click (PPC)
PPC is closely linked to CPC in that for every click on your advert you pay a sum of money
Every time you see an advert on a website, that's an impression.
Our experience spans many sectors, including (but limited to):