31st August 2016

Digital Marketing Services

Home | Digital Marketing Services

What is Digital Marketing?

In simple terms, digital marketing is promoting your business online, and this could be via a website and, or social media.

The digital marketing world can seem a little like a minefield if you're unfamiliar with it. You will hear terms such as CPC, CTR and PPC (explained below) and that will sound like jargon. However, it's not something that you should be afraid of or avoid if you want to succeed online. With over ten years of digital marketing experience, Social Media Manager Ireland's digital marketing services can guide you through it or take control of your marketing for you. Our low cost, result-driven methodologies are already working for several organisations in a variety of sectors.

Types of Digital Marketing We Offer

There are two types of digital marketing that we specialise in;

Social Media Marketing

The promotion of your business offering via the use of the major social media platforms such as Facebook, Twitter and Instagram.

Search Engine Marketing

This includes promoting your website on Google and Bing through search engine optimisation and paid for advertising.

Common Digital Marketing Terms

Cost Per Click (CPC)

Every time your advert is clicked on, this is how much you are charged for each click. Social media and search engine marketing both use CPC

Click-Through Rate (CTR)

A calculation of how many times your advert was seen (impressions) divided by the number of times the advert was clicked on

Pay Per Click (PPC)

PPC is closely linked to CPC in that for every click on your advert you pay a sum of money

Impression

Every time you see an advert on a website, that's an impression.

Our Sectors

Our experience spans many sectors, including (but limited to):

Healthcare

Automotive

Retail & eCommerce

Sports Management

Charity

Leisure

Whatever your companies digital marketing needs, we can help you. Get in touch today.