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Digital Marketing Services

The digital marketing world can seem a little like a minefield if you’re unfamiliar with it. You will hear terms such as CPC, CTR and PPC (explained below) and that will just sound like jargon. However, it’s not something that you should be afraid of. With over eight years digital marketing experience Social Media Manager Ireland’s digital marketing services can guide you through it or take control of your marketing for you. Our low cost, result driven methodology’s are already working for a number of organisations in a variety of sectors.

Types of Digital Marketing Services

There are essentially two types of digital marketing that we specialise in;

Social Media Marketing

Involving the use of the major social media platforms such as Facebook, Twitter and Instagram

Search Engine Marketing

This includes promoting your website on Google and Bing through search engine optimisation and paid for advertising.

Common Digital Marketing Terms

  • Cost Per Click (CPC) – In simple terms, every time your advert is clicked on, this is how much you are charged for each click. CPC is used in both Social media and search engine marketing
  • Click Through Rate (CTR) – Again, this is a calculation of how many times your advert was seen (impressions) divided by the number of times the advert was clicked on
  • Pay Per Click (PPC) – PPC is closely linked to CPC in that for every click on your advert you pay a sum of money
  • Impressions – The number of times your advert was seen on a page.

Whatever your companies digital marketing needs, we can help you. Get in touch today