Get Ahead of Your Competition
As I discussed on an earlier blog post, Google My Business pages are critical for any small business that wants to improve their Google position. In this post, I discuss 10 ways to improve your Google My Business standing.
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1. Include all the Minimum Information
This step sounds very basic, and it is. However many businesses fail to have some of the most basic information. Things to include:
- Phone number
- Email address
- Opening Hours (the popular omission).
2. Include a category
Google My Business has nearly 4000 category's of business listing. Make sure you choose one.
Reviews and testimonials are the lifeblood of any business and will seriously impact on your Google My Business listing. Aim to get over five reviews on your page and try to maintain an average rating of over 4.4.
The official Google support page shows you how to get your a short URL to share with your customers when you ask for a review.
4. Upload Images in GMB
Independent studies have shown that adding images and keeping them up to date on GMB. In a study of 45,000 Google My Business listings it found that local businesses with 11 or more images performed better in search listings.
5. Does the Website have SSL?
I've lost count of the times I've spoken to clients or have written about the importance of having an SSL certificate on their website. Since 2016 Google has placed a priority in search terms on those websites that run under HTTPS.
These are five simple steps you can take to improve your Google My Business page. There are however many more factors that impact your page and search listing. If you want to know more then get in touch to discuss our free Google My Business audit.