To Outsource or not?
The question of outsourcing your social media activities comes up frequently in our line of work. For 99% of small businesses outsourcing your social media activities is the right one. Ultimately, It will save you time and money and give you access to expertise and technologies your business will not have.
Social Media seems simple, right? After all, you run your personal social media accounts. Wrong! Social Media for business has its own rules and is a different proposition altogether.
There are 4.20 billion social media users worldwide at the start of 2021, equating to more than 53 per cent of the total global population. That number represents an enormous marketing opportunity for small businesses.
Social marketing can increase your brand visibility, help you gain new customers, and provide relationship-building opportunities for your current customers.
Save Your Business Time
Saving time is the number reason most small businesses outsource their social media to companies like us. Managing your social media channels requires your full attention, and is not something you can 'dip in and out of' when you have a spare moment.
40% of consumers expect any business they interact with on social media to respond to them within 60 minutes of them being messaged. Letting your social media slip because you are on a job or at a tradeshow is not a reason to let things slide, and on some occasions can be detrimental to your brand. Can you respond to your channels within 60 minutes?
Save Your Business Money
Outsourcing your social media management to Social Media Manager Ireland can save you money and is typically more cost-effective than hiring someone in-house to run your social media channels. You will need to factor in the costs of hiring, training and paying an extra member of staff. You also run the risk of your new team member not fitting into your company’s culture and not working out.
Social Media Manager salaries in Ireland range from between €30,000 and €42,000 per year.
Access Social Media Experts
Probably the most significant advantage of outsourcing your social media is the expertise you gain that is currently not available to your business. Social Media Manager Ireland uses your customer knowledge and combines this with raw social media data from your channels to build and evolve your strategy.
As experts, we stay on top of all things Social Media. We know how to use hashtags correctly, we know what size photo to use on Pinterest, and we know which social channels fit your business. We live on social media, so you don't have to.
Let us do your social media, so you can do what you do best, business.
Access an Agency’s Tech Stack
Running your Social Media channels is not just about logging in to your Facebook or Instagram page to post content. You will need the tools to build and enhance your content, and these tools often don't come cheap.
Social Media agencies like ours have access to these tools, so you don't have to pay for them. Typically an agency like ours will be paying for tools such as Sendible, Agorapulse, Canva, and iStock photos. If you had to pay for all of these, your costs would soon mount up. On top of this, you would have to learn each technology to maximise its potential.
Help With Additional Marketing-Related Needs
An additional benefit to outsourcing your social media to us, is that we offer additional services as your business grows.
Need a short explainer video to help your buyers better understand your business and solution? We can also help with your multimedia needs.
Social Media Manager Ireland are your one-stop-shop for all things marketing.
Outsourcing Your Social Media Will Get you Results.
Still not convinced? To recap, outsourcing your social media will:
- Save your business time
- Save your business money
- Give you access to social media experts
- Access to the agencies tech stack
- Help with additional marketing related needs and advice.
Want to find out more? Then get in contact today.